Cover letters, love them, or hate them, can be the thing that sets you apart from your competition. But not all cover letters are created equal, and yours might be holding you back. What common mistakes do job seekers make in terms of their cover letters that make a negative, rather than a positive impact on their application process? Here are some things to consider.
Avoid a Non-Personal Introduction
Right off the bat, companies will quickly write off applicants who are unable to address the cover letter to a specific person in the organization. You may find this information on the application. Or you may be able to find it on the clinic or hospital website or even LinkedIn.
If you are unable to find the direct information, your best bet is to avoid a phrase like “To whom it may concern.” A simple “Good Morning” or “Good Afternoon” is a better alternative.
Keep it Short
Some candidates will compose long cover letters in an attempt to cover as much information as possible. But that can backfire very quickly. A cover letter should be a snapshot to communicate quickly who you are, what you do, and why a company should hire you. Three paragraphs can tell the reader everything they want to know.
Use the first paragraph to introduce yourself and let them know how you found the job. This is a great place to drop a name if you’ve been referred. The second paragraph can be about your accomplishments and what sets you apart from other applicants. And the last paragraph should reiterate your interest and include your contact information to encourage them to pick up the phone and call you right away.
Send as an Email
Unless otherwise requested, always send your cover letter in the body of your email rather than as an attachment. Why? Because with the use of email to submit resumes, a blank email with an attachment can be a red flag to recruiters. You want them to know that you’re a real and serious candidate and that the email and attachment can be trusted.
Before you hit send, take a closer look at your email to make sure you didn’t miss any grammar or spelling errors.
Don’t Repeat Resume Information
You should always let your resume do the heavy lifting. Your cover letter doesn’t need to repeat information from your resume verbatim. However, you can rephrase things to show more of your accomplishment level and demonstrate why the clinic or hospital may want to consider hiring you over your competition.
Show a Little Personality
While you always want to be professional in terms of your cover letter, you also don’t want to strip it if your entire personality. You want a potential healthcare employer to see and get to know the real you in these three short paragraphs. Be sure to inject a little of your personality into your email.
Are you ready to land an exciting healthcare job?
Fortus Healthcare Resources would love to hear from you. We are hiring healthcare professionals for travel and direct placement, learn more today.