What do you think of when you hear the words Apple or Nike? You probably don’t immediately turn to the fruit and the Greek spirit of victory, do you? These names will now forever be associated with the brands they represent. When you’re searching for a job you should be considering your own personal branding. Here are 6 tips to creating a personal brand that will help you find your next job.
Own Your Name Online.
Consider buying your own domain name. There are lots of ways to buy a website name and it is usually pretty affordable. If .com isn’t available, buy .net or another easy to use option.
Utilize Social Media.
Join social media sites like Twitter, LinkedIn, and Facebook. This gives you the opportunity to connect and engage with thought leaders in your industry, as well as position yourself as a thought leader on specific topics.
Demonstrate Subject Matter Expertise.
Use these online platform to showcase your experience. Hundreds of candidates want the same job so set yourself apart. Your website and your social media profiles allow you to share valuable information.
Being knowledgeable isn’t enough. You need to be passionate. Your excitement about what you do is exactly what will set you apart from other job seekers. Facilities want to hire someone who will be challenged and engaged.
Use these new tools to create something memorable. Create a logo to put on your website and use that to print cards that you can hand out when you meet someone face to face. Work with others who know how to optimize your personal brand.
Be Consistent About Your Message.
When posting to social media or updating your blog present a single message. Companies recognize inconsistency quickly and if you’re message is different on varied platforms they will begin to question your information as a whole.
Looking for a New Job Once You Have Your Branding Together?
Contact our expert team of recruiters for assistance with your job search.