In today’s highly connected world it is important to understand the role of social media in recruiting and hiring. The newest entrants into the workforce, Generation Y, have grown up using social media and have significant expectations when it comes to their careers. Here are some of the ways social media can benefit your workforce needs when trying to fill your available positions.
Here is a look at the top social media sites and how you can use them to find the right candidates for your business.
Users are likely to make significant purchasing decisions based on recommendations from other friends on Facebook. This is equally as true when they are looking for employment. The best place to start on Facebook is by building a page that will engage readers and encourages people to “like” the page. Once you build an audience you will be able to reach out to them about new opportunities within your organization.
Always look to your extended networks for introductions to new people in your industry. Human Resources professionals use LinkedIn successfully by continuing to build their own connections and joining groups to expand their reach.
By taking advantage of hashtags, you have an endless pool of possibilities. Use the #hashtag symbol to create keywords that will show up in searches. Twitter is also a good place to post photos along with news and information linking to your company’s website.
Beyond the most common conversation based sites are places like Pinterest. Here is a good place to build a visual representation of your company. Create a pinboard that shows your reputation through images. Encourage others to share your pictures. For example, create a board of diabetes friendly recipes that will attract people to your site.
For more information on hiring quality candidates, contact us today. Let our expert team of healthcare recruiters assist your facility.
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