Utica, N.Y. – The Fortus Group, a leading healthcare staffing firm, has rebranded to Fortus Healthcare Resources to accurately reflect and expand its full range of services for healthcare facilities and professionals.
The company began in 1993 as a dialysis staffing firm. Since then, Fortus has enhanced its focus and specialties to include recruitment and placement of healthcare professionals in a variety of medical disciplines, as well as providing a cache of clinical practice consulting and business development services.
Inc. magazine recently named Fortus Healthcare Resources to its list of America’s fastest- growing private companies – the Inc. 500/5000. Fortus received the distinction in each of the past two years.
“We recognize the importance of diversification and have expanded our business model to become a full-service healthcare consultant,” said company President and CEO Michael Maurizio. “The new brand, Fortus Healthcare Resources, is an integral part of that continued growth strategy.”
In adopting the comprehensive rebranding strategy, Fortus unveiled a fresh corporate logo, fine-tuned its social media outreach and redesigned its website to allow for easy access to the diverse menu of services while ensuring a user-friendly experience for healthcare clients and candidates.